The Juan on Juan Podcast

#33 | Leadership with Daniel P. Luna

September 14, 2020

Daniel Luna was born in Los Angeles, California on October 14th, 1977. After high school, he spent two years working for the Los Angeles County Sheriff’s Department prior to enlisting in January 1999.

His initial sea tours were in Great Lakes where he conducted Boot Camp and QM A School. He classed up and graduated with BUDS class 228. He was assigned to San Diego, California at SEAL Team One where he served ten years and completed five deployments. These deployments included two tours in Iraq, two tours in Afghanistan, one tour in PACOM, and additional stints across various other countries for joint training.

In 2010, Daniel Luna screened positive for Naval Special Warfare Development Group and continued various training and deployments while at that Command. His qualifications include Naval Special Warfare Instructor, Joint Terminal Air Controller, Breacher, Sniper, EMT, ASOT Level 2, AFO Operator, Static Line and Free Fall Jump Master, Range Safety Officer, and various other qualifications.

His decorations include two Bronze Star Medals with Valor, Purple Heart, Defense Meritorious Service Medal, Joint Commendation Medal, four Navy and Marine Corps Commendation Medals with Valor, and other various unit and service awards.

Daniel Luna has an Associate Degree in Oceanography Technology from Coastline Community College, a bachelor’s degree in Organizational Leadership from the University of Charleston, a Master’s in Leadership and Graduate Certificate in Leadership Coaching from Georgetown University.

Having retired from the Navy in January 2019, Daniel Luna became a Managing Director of Strategic Solutions at The MFA Companies. He and his team of business advisors worked collaboratively across the Firm to create strategic out-of-the-box solutions designed to address complex problems facing enterprise customers and their leaders. Recently, he has started his own Company, 3LX LLC, where he continues to serve as a leadership consultant and coach and developing leadership products.

In this episode, I spoke to Daniel Luna. Daniel is a retired Navy SEAL, founder, and CEO of 3LX. We talked about his experience in the service, mental health, leadership mentality, body language, the law of attraction, and mindset. Everyone is their own leader and the authors to their own story. I really enjoyed this episode.

Check out Dan’s work at:


IG: @dan.p.luna and @team_3lx

Check out our website at

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